Charla Messina

Curb appeal is that undefinable something that draws you to a home at a glance. It is a combination of visual charm, good upkeep and attention to detail.

An attractive entryway or appealing landscaping can make or break a sale. If your home lacks curb appeal, many prospective buyers will reject it without looking further, or will try to lowball you on price.

In a 2014 Zillow survey, real estate agents named curb appeal one of the five most important factors in selling a home. Agent Kevin Kieffer told Zillow that homes with strong curb appeal fetch prices about 10 percent higher in his East Bay area of California:

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